Case Study: New Data Management for Product and Image Data
KiK is represented in more than 4,000 stores across Europe with its Fashion, Living & Decorating and Household product ranges. In addition to its stores, KiK also operates a successful online shop.
twocream was entrusted with the realisation of the extensive data management project, including technical conception, development and implementation. Together with the customer, twocream designed all components of this project using Pimcore as the basis system.
Customer Details
Customer Key Facts
Frequently changing product range
Clean data management with Pimcore
Noticeable speed-up, more data quality
The new system and the workflows have not only noticeably accelerated the data creation, but also significantly increased the quality of the data. The integration of DeepL into the fully automated workflow process has significantly increased the speed of translation. The workflow integration of the external photo agency for image generation has also led to better and leaner processes, including the automatic tagging of images. With the experience portals, the resulting high data quality in the product and asset area can now be made easily available to all partners and customers.